Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
In 2005, when I started my online business and published my first blog post, legal protection was the last thing on my mind. I believed it was only necessary for established businesses.Now, with years of experience as an online entrepreneur and a law degree under my belt, I realize how…
Nestled in the heart of San Francisco, Black Serum Tattoo is a sanctuary of art and empathy, curated meticulously by its owner, Brücius Zylander, to help first-time clients and tattoo enthusiasts alike feel at ease in a judgment-free space.Before he had his studio, Zylander felt intimidated by tattoo artists. "When…
Despite creating content, most website owners don't have an SEO strategy. As a result, their efforts don't produce the results they want, and 96.55% of pages receive no traffic.It's hard to see your hard work and creativity go unnoticed by your target audience. But the truth is, your potential customers…
Professional services firms make up a majority of the small business universe in the U.S. Most never cross the seven-figure revenue mark or even see it on the radar. They tend to be dominated by a few loyal clients. Hard-driving founders work 24/7 to get projects done and, if a…
When things go wrong, ask yourself this question: Did I just run an accidental experiment?The answer might be yes. And once you realize this, you'll feel a lot better.Because here's the thing: Mistakes suck. But the "accidental experiment" concept completely reframes them. It gives you something to ponder, explore, and…
Now you may be feeling a bit nervous about offering your very first paid product. You're thinking, "What if no one buys it? What if I mess something up? Will people think my product is any good?" I promise those are all normal feelings to have. But I'm here to…
Niche marketplaces have a number of competitive advantages over horizontal platforms: a product focus that simplifies the searching process for customers and increases variety within a specific category, a loyal and unique audience that comes to a marketplace with a specific request, high sales conversion, profitability owing to lower commission,…
Growing a startup is both an exciting and challenging journey. However, the path to scaling your business is often fraught with competition, limited resources and the constant need to innovate.When I founded ButterflyMX in 2014, it felt like we were building a plane while trying to take off. Fortunately, with…
Discover the top 5 AI tools for marketing and content creation that every marketer needs to know! As AI transforms the business landscape, staying ahead of the curve is crucial. In this video, I dive deep into essential AI marketing tools that can revolutionize your workflow and boost productivity.Download the…
Navigating the complexities of business supply purchasing and inventory management can be a perpetual challenge for business owners and operators. There are so many factors to consider. For example, what are the "must-have" products and does that list change throughout the year? Is it more cost-effective and easier to shop…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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