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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why Women Are the Key Drivers of Economic Growth
With up to 85% of women making household purchasing decisions in the US, the rise of the she-conomy is undeniable.Women are the decision-makers. Women are the backbone of conscious consumerism. Women are the drivers of the economy.Companies that recognize women's economic power have the potential to reach new heights. Those…
4 Search Engine Marketing Techniques for Small Retail Businesses
Want to rank at the top of search engines? Sometimes, you need to pay to play. Search Engine Marketing (SEM) is the practice of running paid ads in search engines — namely, Google — to attract more online traffic and customers.But as a small retail business owner, you might not…
The Advantages and Disadvantages of Co-CEO Leadership Models
The executive search industry is undergoing an unprecedented shift as organizations adapt to ever-evolving needs. One of the most notable shifts is the growing interest in shared leadership models, such as co-CEOs. Especially in the face of decreasing average CEO tenure, these models offer several advantages, including improved decision-making through…
How to Start, Sell a Million-Dollar Company: TaskRabbit Founder
Leah Solivan was an IBM engineer, working on business collaboration tools like Lotus Notes, when she found her million-dollar startup idea: an online marketplace connecting customers with "taskers" who could run errands or do household chores for them at a price.The idea arose from Solivan running out of dog food…
She Started a Multimillion-Dollar Business That Knows Gen Z
In 2009, 18-year-old Amanda Zuckerman was shopping for college dorm room supplies with her mother Karen when " were really surprised to find that stylish twin XL bedding and everything that you need for outfitting and organizing a small space was practically non-existent, and was not sold in one place,"…
Popmenu Revolutionizes Restaurant Ops with AI Tech
If there's one commonality among restaurant operators, it's that there is just too much to do with too little time.That's why Popmenu is using AI and other innovative technologies to help restaurant operators regain more of life's most precious resource: hours in the day.Brendan Sweeney and Tony Roy are co-founders…
Why Stepping Aside Can Boost Your Startup’s Success
In the high-stakes world of startups, founders face countless decisions that can make or break their companies. Perhaps none is more critical or more personally challenging than determining whether they should remain at the helm as CEO.Ben Francis, Gymshark's founder, stepped aside as CEO in 2017, bringing in experienced retail…
I Went From Executive to Minimum Wage — Here’s The Eye-Opening Truth I Learned About Customer Experiences
If you've ever worked a minimum wage job, you've surely watched a lot of training videos. Narrated training videos are a key component of Learning Management Systems, or LMS, and they're how you learn your job.I am now ashamed to admit this, but I made a lot of those videos.…
Small Businesses Are Taking Creative Actions to Reach Goals
Running a small business isn't easy under the best circumstances, and a few current obstacles might make it that much harder.Forty percent of small business owners believe that 2024 will be a "make or break" year for their business, citing the economy, upcoming election and declining sales as key concerns,…
4 Core Strategies That Helped Me Turn Setbacks Into Success
Embarking on the entrepreneurial journey is similar to setting out on a road trip without knowing the directions. Every decision made at the wheel can potentially lead to new opportunities or present unforeseen challenges. As the founder and CEO of Mobile Clear Shield, I have navigated our company through the…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…