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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Leverage Data to Attract and Retain YouTube Subscribers
Digital technology has changed dramatically how brands and creators connect with their audiences. Perhaps the most important change has been the ability to measure the impact of any digital marketing activity accurately. YouTube is no exception. The platform's extensive analytics dashboard gives users access to a myriad of data about…
5 Strategies to Know As You Scale Your Business
Like every entrepreneur, you likely aspire to drive profits in your service-based company. But how do you achieve this goal? The answer lies in scaling. It's imperative to grasp the difference between growing and scaling your operations. While growing entails taking on more projects to increase revenue, scaling focuses on…
5 Common AI Buzzwords All PR Pros Need to Know
Generative AI has been around for over a year, disrupting the public relations industry and making communicators wonder about the future of their work. People are uncertain, especially with all the unknowns that the technology brings with it.However, this fear is preventing people from understanding artificial intelligence's capabilities, leading people…
4 Emerging Link-Building Trends You Need to Know About
At first glance, links are such seemingly uncomplicated things in the space of search engine optimization (SEO). It's just about hyperlinking a URL to anchor text, right? Wrong.Links are laden with complexities — and like many other SEO experts out there, I completely understand the challenges involved in the link-building…
This CEO Is Encouraging His Employees to Start Side Hustles
Nearly two in five (39%) of U.S. adults have a side hustle — and despite the fact that many of them use the extra cash earned to pay essential bills, not every 9-5 employer is as supportive as the next.That's why side hustle expert and remote work advocate Daniella Flores…
Chef Shares Secret to a Successful Restaurant
When it comes to hospitality, Chef Michael Mina believes success is all in the details. The renowned restaurateur stands out in the culinary world for his exceptional cooking skills and his unwavering commitment to guest experience and innovative management. His philosophy centers on the belief that every detail matters and…
How to Craft Landing Pages That Convert Clicks into Customers
Marketing campaigns need more than just clicks to succeed.While well-targeted audience segments, cost-efficient ads and effective CTAs might drive substantial traffic, a landing page is what persuades potential customers to continue their journey with your business, whether to request further information or purchase.Effective landing pages can significantly impact the success…
How to Attract Freelancers Back to Traditional Roles
In recent years, the labor market has witnessed a profound transformation, called the "Great Resignation," where record numbers of employees left their jobs in search of something more fulfilling. Many individuals now choose the path of freelancing and independent work over traditional employment. This shift is largely fueled by a…
3 Strategies to Keep Your Customers Coming Back For More
It's surprising how many business owners in the hospitality industry underestimate the power of retaining customers, considering how important they are to success. In pursuing growth, they overlook the goldmine that customer loyalty represents. They fail to realize that it's about more than maintaining current profits. Keeping customers coming back…
Why Hybrid Work Is Failing Your Employees
With all the new work trends, there is a lot of workspace confusion going on. Employees don't know whether they should be in the office, working from home, or a hybrid of the two. Often, companies don't want to choose, so a hybrid approach seems to appease everyone. It's easier…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…