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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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5 SMS Marketing Best Practices to Help You Sell More Stuff
SMS marketing is one of the most profitable and effective channels for getting customers' attention. Eighty-four percent of customers want texts from businesses — they read those messages instantly, and they take immediate action.This form of marketing can be a game-changer for your business, but you've got to follow these…
10 Simple Online Side Hustles to Boost Your Bank Account
If you can find a few extra hours in a week and you're willing to work smarter with a long-term vision, you can create a side hustle that boosts your bank account and forges a direct path to financial independence.I've personally done it over the past 16 years, and have…
How This Couple Transformed a Gas Station Kitchen Into a Legendary BBQ Destination
Joe's KC Bar-B-Que was made famous by serving 'que from a neighborhood gas station.But it's their dedication to the craft that has made them legends.Joy Stehney, co-founder of Joe's Kansas City Bar-B-Que, exemplifies the true spirit of entrepreneurial grit and passion. Alongside her husband Jeff, a BBQ Hall of Famer,…
6 SEO Tips to Help You Rank in the New Era of Quality Content
Many small business owners are feeling the impact of Google's March 2024 core update. Your rankings may have taken a hit, your traffic is down, and you're left wondering how to recover. The frustration of seeing your hard-earned rankings slip away can be overwhelming, especially when you're not sure what…
How to Successfully Implement DEI Initiatives
Crafting an effective Diversity, Equity and Inclusion (DEI) strategy is essential for modern businesses — not just for ethical reasons but also for significant financial benefits. A well-implemented DEI strategy ensures every voice is heard, creating a sense of belonging and trust among employees. This boosts retention rates significantly, as…
Why You Need a Contribution Mindset to Thrive in 2024 and Beyond
As the world becomes more connected, it also becomes more conscious of how actions affect climate. Sustainability is a core value among millennial and Gen Z consumers, who make up the majority of today's spending power across all industries. By investing in businesses committed to making a difference, you can…
Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.
Becoming an entrepreneur and creating a company that creates positive change is a dream that has driven ambitious people since the beginning of the modern economy.But where do you start? How will you create a meaningful product or service that stands out amid the noise of today's highly competitive and…
Recent Graduate’s ‘Simple’ Side Hustle Earns Nearly $60,000
This Side Hustle Spotlight Q&A features Angelina Licari, a 23-year-old recent college graduate based in Dallas, Texas. Licari has been earning consistent income as a seller on Poshmark, a social commerce marketplace featuring new and secondhand clothing and other products.Image Credit: Courtesy of Poshmark. Angelina Licari.When did you start your…
3 Steps to a Successful Business Through Digital Transformation
Let's face it — the current business landscape is volatile, and it's more crucial than ever to use any tools we can to keep up. AI and innovative solutions should be built into every modern business's technology stack to thrive amidst disruption. If a company cannot push through the ebbs…
How to Leverage Data to Attract and Retain YouTube Subscribers
Digital technology has changed dramatically how brands and creators connect with their audiences. Perhaps the most important change has been the ability to measure the impact of any digital marketing activity accurately. YouTube is no exception. The platform's extensive analytics dashboard gives users access to a myriad of data about…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…