Growing a Business

Zack Oates of Ovation on Building Business Connections through Digital Storytelling

Growing a Business 4 Min Read

Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems

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Growing a Business 7 Min Read

How to Craft Landing Pages That Convert Clicks into Customers

Marketing campaigns need more than just clicks to succeed.While well-targeted audience segments, cost-efficient ads and effective CTAs might drive substantial traffic, a landing page is what persuades potential customers to continue their journey with your business, whether to request further information or purchase.Effective landing pages can significantly impact the success

Growing a Business 8 Min Read

How to Attract Freelancers Back to Traditional Roles

In recent years, the labor market has witnessed a profound transformation, called the "Great Resignation," where record numbers of employees left their jobs in search of something more fulfilling. Many individuals now choose the path of freelancing and independent work over traditional employment. This shift is largely fueled by a

Growing a Business 7 Min Read

3 Strategies to Keep Your Customers Coming Back For More

It's surprising how many business owners in the hospitality industry underestimate the power of retaining customers, considering how important they are to success. In pursuing growth, they overlook the goldmine that customer loyalty represents. They fail to realize that it's about more than maintaining current profits. Keeping customers coming back

Growing a Business 7 Min Read

Why Hybrid Work Is Failing Your Employees

With all the new work trends, there is a lot of workspace confusion going on. Employees don't know whether they should be in the office, working from home, or a hybrid of the two. Often, companies don't want to choose, so a hybrid approach seems to appease everyone. It's easier

Growing a Business 3 Min Read

Clinton Sparks Podcast: The Secrets of Entrepreneurship Told by David Meltzer

Don't miss out on this inspirational exploration into the world of entrepreneurship with David Meltzer. His down-to-earth vibe and solid advice make him the go-to guy for success and happiness.According to his website, "David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned

Growing a Business 7 Min Read

How to Become a Visionary Leader

Everyone wants to know how to be a powerful leader that transforms business, but too many assume that hard work is all you need to get there. If there's one thing I've learned in my time as CEO at Idoneus, it's that all that work is only made relevant by

Growing a Business 1 Min Read

Clinton Sparks Podcast: CEO of Complex Shares How Media, Culture Have Shifted in Recent Years

Clinton is a renowned entertainment mogul, author, speaker, entrepreneur, visionary brand builder, creative executive, and leading-edge innovator when it comes to integrating culture, collaboration, and cross-platform marketing with an outstanding track record of success, and background managing multiple products from ideation to market launch. He is also a Grammy-nominated, multi-platinum

Growing a Business 1 Min Read

Clinton Sparks Podcast: From Hit Records to Humanitarian Powerhouse, Akon Shares His Entrepreneurial Journey

Clinton is a renowned entertainment mogul, author, speaker, entrepreneur, visionary brand builder, creative executive, and leading-edge innovator when it comes to integrating culture, collaboration, and cross-platform marketing with an outstanding track record of success, and background managing multiple products from ideation to market launch. He is also a Grammy-nominated, multi-platinum

Growing a Business 7 Min Read

How Small Businesses Can Master a Complex Labor Market

Navigating today's labor market is a high-stakes game for small businesses as they compete to attract top talent. The U.S. Chamber reports that while there are 9.5 million job openings in the U.S. this year, there are only 6.5 million workers to fill them. With small businesses employing over one-third

Growing a Business 7 Min Read

6 Benefits of Brand Equity

We live in a world where brands are becoming household names. You can Google stuff to learn, Photoshop pictures to make them better (or worse) and don't even start about the infamous Netflix and chill. If you want to become the next Sharpie or Kleenex, you need to build your

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