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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How Giordano’s CEO Is Leading the Iconic Pizza Brand Forward
Sitting down with Nick Scarpino, the CEO of Giordano's, for the 50th episode of The CEO Series felt fitting — especially as the legendary Chicago pizza brand celebrates its own 50th anniversary. Nick's story stood out immediately. Formerly the CMO at Portillo's, another iconic brand, Nick took an unconventional path…
How to Build a Team That Thinks and Executes Like a Founder
Building a successful and thriving business is every entrepreneur's dream. In the beginning stages, the business owner pours countless hours and sleepless nights into their venture. Before they know it, their small operation requires the support of an entire team. At this stage, the entrepreneur must shift their focus from…
6 Creative Ways to Improve Internal Communications at Work
According to McKinsey, 44% of executives report that communication issues contribute to project delays or failures. Conversely, effective internal communication is linked with improved productivity, satisfaction and alignment among teams.Taking steps to improve internal communications at work is essential for unlocking your team's full potential. And quite often, a little…
5 Reasons Businesses Should Track Consumer Spending Habits
Consumer spending is one of the most important metrics for any industry — yet all too often, businesses fail to track it effectively. But understanding how your target audience is spending their money and why can be critical for your business planning and activities.Tracking consumer spending habits can provide a…
This Quiet Shift Is Helping Founders Build Fierce Customer Loyalty
Earlier this year, I asked a flight attendant for an extra graham cracker. She came back with three. A small, inexpensive gesture for the airline, but one that stuck with me.A few weeks later, at my local grocery store, I asked where to find Dijon mustard. Instead of pointing, the…
4 Things I Wish I Knew Before Starting My Own Business
No matter how gifted or driven you are, starting a business is hard, taxing work. In 2021, I left my 21-year career in finance and became a success coach, leadership consultant and author. I'd heard the statistic that 90% of all small businesses fail, but I thought starting my business…
How to Handle Bad Press Before It Burns Your Brand
Today's digital landscape — with multiple platforms disseminating information (whether true or not) — can ignite a firestorm of negative press that damages your company's or personal brand. An incident report that doesn't lay out all the facts can find its way into the local and national press and at…
Why Your Business Isn’t Getting Traffic From Google Anymore
Your content is solid. You're ranking on Google. But your traffic? It's not where it should be.What gives? Here's the truth: A major shift has quietly taken over Google, and most businesses aren't prepared for it.Related: This Is What a $300 Million TikTok Strategy Looks Like Join Entrepreneur+ today for…
What to Know Before Investing in a Pre-IPO Company
Late-stage private companies once flew under the radar. Today, they're at the center of investor attention. As companies stay private longer — often reaching $1 billion to $10 billion valuations before ever touching public markets — the opportunities in pre-IPO investing have become not only more visible but also more…
If You’re Using ChatGPT This Way, You’re Doing It Wrong
By now, most marketers have experimented with ChatGPT. You've probably asked it to write a blog outline, draft a few email subject lines or generate some Instagram captions. But if you're still treating it like a vending machine — insert prompt, get content — you're leaving a ton of value…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…