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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business
With new social platforms emerging every year, many entrepreneurs wonder if they should leave email behind and look ahead to new avenues. Did you know that email is still the second biggest marketing channel for startups, right behind social media? That's right! It's all thanks to its low cost and…
What’s the Best Way to Distribute My Press Release?
In the world of public relations, the method of distributing a press release can significantly impact its reach and impact. Two common distribution methods are using a professional public relations company and utilizing a self-published wire service. Understanding the differences between these approaches can help businesses make informed decisions that…
The Way People Sell Online is Wrong — Do This Instead
Ever look up from your desk and think, "Is this why I built my business?"If you're like me, you built a business to spend less — not more — time at your desk. You wanted time for your family, new business ideas, and, frankly, just more time to not work.We…
How to Maximize Every Hour of Your Day for Unstoppable Productivity
Time is one of the most valuable resources for CEOs aiming to win their day. Unlike other resources, time cannot be replaced or gained back. Once it has passed, it's gone forever. And in this age where business has to move at breakneck speed, the ability to manage time effectively…
Free Webinar | July 18: How to Design, Manufacture and Sell Your Product Idea
Join us on July 18th at 2:00 PM ET for an exclusive webinar with Jordan Nathan, founder of the non-toxic kitchenware brand Caraway. Jordan shares his insights and strategies for product development and marketing that grew Caraway's annual revenue by over 500% in just 4 years.Key Points:Inspiration: Learn how a…
Take This Radical Approach to Customer Retention to Boost Employee Morale — And Your Profit
There are few guarantees in business, but this one is certain: If you don't keep customers, you won't have a business for long. Yet, at a time when most companies are desperately trying to maintain customer loyalty (retention is more profitable than acquisition, after all), there's often a missing link…
Constructive Feedback Is Necessary — Here’s How to Get It
Reed Hastings has said the secret to his success as CEO at Netflix is what he calls, "farming for dissent." Disagreements with the boss, he says, allow new ideas and strategies for growth to come to a leader's attention, and a leader's efforts to draw out dissent help people feel…
Revamp Your Creative Process With This Powerful Brainstorming Technique
One of my favorite brainstorming frameworks is the SCAMPER technique. It stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Advertising executive Alex Faickney Osborn developed the original principles in 1953. Then, Bob Eberle turned them into a memorable acronym and expanded on the concept in…
5 SEO Techniques to Help Your SaaS Business Rank in 2024
Software as a service (SaaS) is a booming industry full of potential and innovation. However, many SaaS businesses rely heavily on paid advertising for lead generation and customer acquisition, often overlooking the incredible power of organic traffic. This leads to high customer acquisition costs, which slows down business growth.Search engine…
3 Common Challenges Startups Face and How to Overcome Them
Starting a business may sound like a major accomplishment, and on a certain level, it is. But the real question is: can it survive? 60% of startups don't make it to Series A funding. Of those that do, more than a third don't make it to Series B.What quickly brings…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…