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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Transform Your Real Estate Business With a Customer-Centric Approach
Success in real estate, and many other industries, is often determined by one key factor: customer service. While AI, technology and data analytics have become increasingly important, the human component remains the driving force behind long-term business success. Adopting a customer-centric approach is essential for cultivating lasting client relationships, while…
These 3 Money Mistakes Derailed My Financial Stability as a Latina Entrepreneur — Here’s How You Can Avoid Them
Building a business is an exciting but often unpredictable journey. Some months, you're riding a high, seeing growth and momentum; other months, things slow down, leaving you stressed and questioning your financial stability. But, as a Hispanic entrepreneur, this rollercoaster can be a silent weight, a voice in your head…
5 Steps to Creating More Inclusive PR Campaigns
Some things in our ultra-modern, tech-driven society have gotten worse — like deepfakes, robocalls, and your kids' phones out at the dinner table (okay, I admit it, sometimes Mom's and Dad's too). But some things have improved — like smart appliances that use less energy and water, booking an all-inclusive…
3 Practices Every Business Can Learn from Restaurants
In my early years, I spent a decade in the restaurant business — owning several places and dealing with every challenge you can imagine. If I've learned anything from my time in the restaurant industry, it's how to stay sharp, pivot fast and manage chaos calmly.Years later, as a tech…
What To Do When Your Marketing Efforts Keeping Failing
Marketers plan the high-level vision, messaging and execution of their campaigns in excruciating detail, aspiring to generate a meaningful return on investment (ROI). Unfortunately, marketing campaigns don't always go this way.How do you handle failing marketing campaigns? And what should you do next?Related: 6 Founders Share the Goal-Setting Traps That…
R House Wynwood: A Success Story of Customer Feedback
Nestled in the heart of Miami, R House Wynwood puts on a drag brunch that's so entertaining you'll applaud, dance and laugh throughout the entire meal. Not only that, you'll love the food just as much as the entertainment. Owners Owen Bale and Rocco Carulli pride themselves on creating high-quality…
4 Ways I Grew My Business From Startup to 17 Years of Sustained Success
Over the past three or four years, startups and small businesses have confronted unique challenges like the lingering effects of the pandemic, fluctuating inflation rates and global supply chain disruptions. Surviving, much less thriving, has required herculean effort and resilience. As we head into the last quarter of the year,…
Outrank Competitors in Your Niche with These SEO Tweaks
Niche marketing is challenging for a variety of reasons. It may be highly competitive since you are competing for a small subset of consumers. It is also highly specialized, which can make traditional SEO techniques less effective. High rankings in general searches may look like an SEO success, but if…
How AI-Driven Personalization Is Transforming the Retail Industry
Americans love to shop — so much so that NPR devoted an episode of its "Consider This" program to the country's shopping culture during the second year of the pandemic. But while just a couple of decades ago, shopping meant a trip to the mall, much of the activity has…
3 Reasons to Build a Team-Empowered Company for Business Growth
When you're ready to scale a business, leadership must move from a founder-led model to a team-empowered approach. A company that empowers its team comprises each team member completely committed to the organization's goals and objectives and fosters growth autonomously from the owner, founder or CEO.This setup is vital for…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…