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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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This Hidden Retail Tech Is Transforming Customer Experiences
In retail, the concept of customer experience (CX) is typically framed through a consumer-facing lens — think loyalty apps, curbside pickup or influencer-driven TikTok campaigns. But the real transformation of CX in the post-pandemic era isn't happening in apps or ads. It's happening in the unglamorous trenches of store operations…
Why No One Bought Her Superior Product — and the Pivot That Drove 300% Growth
Jamie Mitri had an amazing product, almost zero sales, and no idea what was wrong.This was 2021, and she'd just launched her brand, Moss Pure. It makes indoor moss walls — those trendy, earthy installations you see in corporate lobbies. But hers was distinct: Most moss walls are actually made…
How Brands Can Master Bluesky and Capitalize on Its Growing Audience
As the digital landscape shifts dramatically, entrepreneurs need to understand that emerging platforms like Bluesky represent a new paradigm — one where authenticity trumps algorithms and community engagement outweighs content volume. With over 34.71 million users and 930% worldwide growth last year, this decentralized network offers fresh opportunities for brands…
My Bootstrapped Business Led to $20M for Women Entrepreneurs
This as-told-to story is based on a conversation with Audrey McLoghlin, founder and CEO of Frank & Eileen, a women's apparel company committed to providing resources to educational institutions to support women entrepreneurs. Before I started Frank & Eileen, I had already become a serial entrepreneur. My background was in…
How to Get Your First 1,000 Email Subscribers
The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email.Building an email list early on in your business development isn't just a marketing move for startup founders and business leaders; it's a smart growth strategy.…
How Confirmation Bias Is Destroying Your Product
The most dangerous words in product development are: "Our users will love this." I've heard this declaration in countless product meetings, usually followed by months of engineering work and ending with the quiet disappointment of underwhelming user adoption. The culprit? Confirmation bias — our brain's maddening tendency to seek out…
Why Being a ‘Good Communicator’ Isn’t Enough
In the business world, you often hear how important it is to be a "good communicator," but what does that actually mean? I challenge that concept entirely. Communication is not about being good or bad at it, but instead it's either effective or ineffective.Being an effective communicator does not always…
Why Skills Alone Aren’t Enough to Build a Strong Team
In the world of fast-growing tech companies, hiring tends to follow a predictable pattern. Leaders look for engineers fluent in the latest frameworks, product managers with impressive resumes, and marketers who know their way around every analytics dashboard. Skills are quantifiable. They are testable. And in high-growth environments where speed…
How to Choose the Right Influencer and Maximize Your Brand’s Reach
If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab your coffee (or kombucha, if that's your style) and buckle up, because we're about to break it all down.Oh,…
Inside the Fight League That’s Turning Creators Into Broadcasters
For GLORY CEO Marshall Zelaznik, creators aren't just ambassadors — they're the lifeblood of his company's growth strategy."The Kai Cenats of the world have this incredible machine that generates interest and viewership," he says. "They're the new linear TV networks for growing a fan base."As the world's premier kickboxing organization,…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…