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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Take This Radical Approach to Customer Retention to Boost Employee Morale — And Your Profit
There are few guarantees in business, but this one is certain: If you don't keep customers, you won't have a business for long. Yet, at a time when most companies are desperately trying to maintain customer loyalty (retention is more profitable than acquisition, after all), there's often a missing link…
Constructive Feedback Is Necessary — Here’s How to Get It
Reed Hastings has said the secret to his success as CEO at Netflix is what he calls, "farming for dissent." Disagreements with the boss, he says, allow new ideas and strategies for growth to come to a leader's attention, and a leader's efforts to draw out dissent help people feel…
Revamp Your Creative Process With This Powerful Brainstorming Technique
One of my favorite brainstorming frameworks is the SCAMPER technique. It stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Advertising executive Alex Faickney Osborn developed the original principles in 1953. Then, Bob Eberle turned them into a memorable acronym and expanded on the concept in…
5 SEO Techniques to Help Your SaaS Business Rank in 2024
Software as a service (SaaS) is a booming industry full of potential and innovation. However, many SaaS businesses rely heavily on paid advertising for lead generation and customer acquisition, often overlooking the incredible power of organic traffic. This leads to high customer acquisition costs, which slows down business growth.Search engine…
3 Common Challenges Startups Face and How to Overcome Them
Starting a business may sound like a major accomplishment, and on a certain level, it is. But the real question is: can it survive? 60% of startups don't make it to Series A funding. Of those that do, more than a third don't make it to Series B.What quickly brings…
How to Find Long-Term Career Fulfillment in Today’s World
The post-global shutdown career landscape requires more than survival — it demands new skills to achieve professional fulfillment."Toto, I've a feeling we're not in Kansas anymore!" - Dorothy, The Wizard Of Oz"It's no surprise that the career landscape has been irreversibly transformed by the global shutdown. For many of us,…
Trendy or Timeless — Which Is Best to Grow Your Business?
We are constantly bombarded with short-lived trends, from the Met Gala and Fashion Week to TikTok dances, skincare secrets, memecoin metas and everything in between. In an age of rampant virality, a monoculture can form, even when everything feels decentralized. We all follow at least a few trends on a…
Ask these Questions to Make Sure Your Company’s Financial Plan Is on Track
An annual financial plan can help you regulate cash flow, cut costs, manage taxes and generate growth. But no matter how thorough that plan is, it is important to set up regular checkpoints to review it throughout the year. By June, you should have a good idea of how your…
How to Can Spark Real Innovation By Embracing Cross-Pollination
Ah, innovation! It is that flair in the entrepreneurs' eyes, the burning desire in their belly, the wind that supports their startup's takeoff. But here's the kicker: Real innovation isn't just about looking into the future; it is also about considering looking around. Envision a world where ideas are like…
Follow These 7 Business Strategies to Future-Proof Your Business
Being ahead of the curve is becoming more than just a benefit as the corporate environment changes at an unprecedented rate. Businesses that are flexible enough to adjust to the changing nature of employment in the future will prosper. The creative workforce tactics listed below might assist your business in…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…