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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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The Mindset Change I Use When Dealing With Setbacks
When things go wrong, ask yourself this question: Did I just run an accidental experiment?The answer might be yes. And once you realize this, you'll feel a lot better.Because here's the thing: Mistakes suck. But the "accidental experiment" concept completely reframes them. It gives you something to ponder, explore, and…
5 Secrets to Successfully Launch Your First Paid Product
Now you may be feeling a bit nervous about offering your very first paid product. You're thinking, "What if no one buys it? What if I mess something up? Will people think my product is any good?" I promise those are all normal feelings to have. But I'm here to…
Why Niche Marketplaces Are the New Wave of Ecommerce
Niche marketplaces have a number of competitive advantages over horizontal platforms: a product focus that simplifies the searching process for customers and increases variety within a specific category, a loyal and unique audience that comes to a marketplace with a specific request, high sales conversion, profitability owing to lower commission,…
10 Effective Growth Marketing Strategies for Your Startup
Growing a startup is both an exciting and challenging journey. However, the path to scaling your business is often fraught with competition, limited resources and the constant need to innovate.When I founded ButterflyMX in 2014, it felt like we were building a plane while trying to take off. Fortunately, with…
The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity
Discover the top 5 AI tools for marketing and content creation that every marketer needs to know! As AI transforms the business landscape, staying ahead of the curve is crucial. In this video, I dive deep into essential AI marketing tools that can revolutionize your workflow and boost productivity.Download the…
Why Value Should Remain the Priority for Business Owners as They Increase Their Supply Budgets
Navigating the complexities of business supply purchasing and inventory management can be a perpetual challenge for business owners and operators. There are so many factors to consider. For example, what are the "must-have" products and does that list change throughout the year? Is it more cost-effective and easier to shop…
How Mental Toughness Sets Great Leaders Apart
They say the mirror never lies, but I would add a qualifier — people can lie to themselves about what they see in their reflection. I use this analogy because, after a setback or failure, the first task of business leaders is to face the facts.Steve Jobs did it when…
How She Grew a Side Hustle to $45M With Tony Robbins’ Advice
This Side Hustle Spotlight Q&A features Cathryn Lavery, founder of BestSelf Co., a planner and conversation card deck company that sold $45 million in product before it was acquired in 2022. Responses have been edited for length and clarity. Image Credit: Courtesy of BestSelf Co. Cathryn Lavery.When did you move…
How to Seamlessly Relocate Your Business to Another State
Starting and establishing a business is challenging, but the endeavor seems almost impossible when you decide to start over again in another state.I don't mean opening an out-of-state location but moving your business from one state to another. My company has helped scores of business owners who want to relocate.…
5 Insights I Learned While Growing My Business from a Startup to a 500-person Company
Expanding from a small team to a company with hundreds of employees is a challenging yet rewarding journey. I had this experience with the last company I built: It started with ten people who mostly outsourced services and grew into several autonomous teams with diverse expertise. But the road wasn't…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…