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Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Sports programming’s availability on subscription streaming platforms is leading to new sign-ups, but that doesn’t always translate to retention, according…
Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting…
So Long, GPT-5. Hello, Qwen
On a drizzly and windswept afternoon this summer, I visited the headquarters of Rokid, a startup developing smart glasses in…
Coworking with Michael Daum
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael…
Some of the most popular sports posts of 2025
In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social…
In Cryptoland, Memecoin Fever Gives Way to a Stablecoin Boom
When US president Donald Trump launched his own meme cryptocurrency on January 17, days before his return to the White…
Why Oakley is betting on girls’ flag football
Oakley has been a recognizable brand in the football world since the ’90s, when former NFL players like Mel Gray…
Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for some of the zaniest marketing…
Apple’s App Course Runs $20,000 a Student. Is It Really Worth It?
Two years ago, Lizmary Fernandez took a detour from studying to be an immigration attorney to join a free Apple…
The next big thing in fitness sponsorships: Hyrox
People do some pretty crazy things in the gym. But none feels quite as crazy as competing in a Hyrox…